Next year, as attendees of Transforming Hollywood 6 post photos and videos from the event, they will be aggregated and displayed on the Transforming Hollywood website and Facebook page as well as across monitors at the conference through TH6 sponsor, WESAWIT, a fan engagement platform for the entertainment industry.

WESAWIT, a co-venture of UCLA Producer Program alums Thibault Mathieu (’12) and Morgan Rostagnat (’11), uses proprietary technology to help event organizers understand their audience better by managing and interacting with fan content gathered from the social web.

“Today’s live event spectator is more savvy than ever, embracing multiple forms of online engagement and we expect this market segment to grow dramatically as technologies continue to expand,” says WESAWIT CEO and Co-founder, Thibault Mathieu. WESAWIT’s proprietary technology manages all visual fan content in one platform, making it easy to curate, display and interact with social content generated at individual events.

WESAWIT works with some of the most popular live entertainment venues in the U.S., including STAPLES Center, Hollywood Bowl, Nokia Theatre L.A. LIVE, Walt Disney Concert Hall, and Goldenvoice.

Director of Communications & Social Media at STAPLES Center and Nokia Theatre L.A. LIVE, Cara Vanderhook states, “WESAWIT has become an extension of our online marketing efforts at STAPLES Center and Nokia Theatre L.A. LIVE, providing us with valuable insight about our fans and making it easier for us to interact with key audiences in real time at each and every event hosted on site.”

STAPLES Center, recent host of the 56th Annual GRAMMY Awards®, collected over 2,415 photos and 274 videos from this one event alone.

Visit WESAWIT online: www.wesawit.com, follow @wesawitapp on Twitter, and give them a like on Facebook www.facebook.com/wesawit.