Panelists:

Sarah Banet-Weiser

Professor, USC Annenberg School of Communication and Journalism and Department of American Studies and Ethnicity

Sean Carasso     

Founder, Fallen Whistles, A campaign for peace in Congo

Yael Cohen     

Founder, President, and CEO of F–k Cancer

Ann Pendleton-Jullian (Moderator)     

Professor, Knowlton School of Architecture, The Ohio State University, and Distinguished Visting Professor, Georgetown University

Milana Rabkin     

Digital Media Agent, United Talent Agency

Description

Nonprofit organizations are increasingly thinking like entrepreneurial start-ups and vice-versa, as young people are starting organizations which embrace the notion of the “consumer-citizen,” modeling ways that social-change efforts can be embedded within the everyday lifestyles of their supporters. While the boomers treated the cultural movements of the late sixties as a cause, today’s e-citizens are treating their social activism as a brand. They are selling social responsibility as if it were a commodity or product, using the same strategies that traditional business men and women used to sell products.