Denise Mann, Opening Comments
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Denise Mann, Associate Professor and head of the UCLA Producers Program co-hosted with USC’s Henry Jenkins the one-day public symposium which brought together renowned scholars and several of Hollywood’s top creators, producers and executives to speak about transmedia’s unprecedented fusion of marketing and storytelling.
www.youtube.com
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https://www.youtube.com/watch?v=v55vU_xFEVE
Henry Jenkins, Opening Comments.
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Henry Jenkins, Professor of Communications, Journalism, and Cinematic Arts, USC, co-hosted with UCLA’s Denise Mann the one-day public symposium which brought together renowned scholars and several of Hollywood’s top creators, producers and executives to speak about transmedia’s unprecedented fusion of marketing and storytelling. Here, he speaks …
www.youtube.com
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https://www.youtube.com/watch?v=dZYhU_lOxnE
Susan Bonds, President & CEO, 42 Entertainment, panel 2
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Susan Bonds, President and CEO, 42 Entertainment, speaks about the basis of game theory and immersive storytelling. Bonds was a panelist at the Transmedia, H…
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https://www.youtube.com/watch?v=_U-BPHNdd-M
Steve Wax, Co-Founder, Campfire, panel 4
Susan Nelsen, President, DC Entertainment, panel 1