Michael Serazio is an assistant professor in the Department of Communication at Fairfield University. His research, writing, and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing, will be published by NYU Press this April. The book investigates the integration of brands into pop culture content, social patterns, and digital platforms amidst a major transformation of the advertising and media industries.

Serazio’s published scholarship has also examined such diverse topics as the geopolitics of televangelism, sports-writing as collective memory, the social media content of school shooters, and the postmodern culture of DJ mash-ups. This work has appeared in journals like Critical Studies in Media Communication and The Journal of Popular Culture. He has started a new research project studying how changes in the media environment are changing political campaign strategies.

A native San Diegan, Serazio received his Ph.D. from the University of Pennsylvania’s Annenberg School for Communication. He also holds a B.A. in Communication from the University of San Francisco, an M.S. in Journalism from Columbia University, and worked as a staff writer for the Houston Press, an alt-weekly, where his reporting was recognized as a finalist for the Livingston Awards. He occasionally writes essays on media and culture for The Atlantic’s website.