All posts by Reign

Attending Transforming Hollywood Virtually

Audience members will use backchan.nl, a tool developed by MIT, to submit questions to panelists during each of the panels.

The hashtag for the conference on Twitter will be #TH5. In addition to Twitter and the audio stream, photos and videos from the conference were be available for viewing in real time using the app “WeSawIt” that consolidates content uploaded by the attendees of an event for those to enjoy who were unable to attend.

Transmedia, Hollywood 4: Spreading Change

On Friday, April 12, 2013, the UCLA School of Theater, Film, and Television is teamed up with USC Annenberg School of Communication and USC School of Cinematic Arts for the Transmedia, Hollywood 4: Spreading Change conference. Presented by the Andrew J. Kuehn Jr. foundation, the theme of the conference was “Spreading Change”.  The event was held at UCLA’s James Bridges Theater from 9:00 AM to 6:00 PM and was followed by a reception.

Transmedia entertainment has been advanced within the Hollywood system primarily through a logic of promotion, audience building, and engagement, offering the ideal tools for capturing the imagination of networked audiences through the creation of immersive and expansive imaginary worlds. As transmedia has spread around the world, especially to countries with a much stronger tradition of public media, these same practices have been embraced as a means not of building fictional realms but of spreading change throughout the world.

The Science of Fiction

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5D Institute, in association with the University of Southern California, invites you to The Science of Fiction. This immersive festival will move beyond tired binaries to present a one day World Building event. Teams that include leading theorists and practitioners from a wide spectrum of creative and scientific disciplines will join with young innovators who are working on the bleeding edge.

Using the narrative design principles of World Building, these revolutionary minds will work together to create an alternate visionary world, a near future reality that could lie just around the corner if only given the right impetus.

The Science of Fiction will take place on Apr 13, 2013 in honor of the unveiling of the new USC School of Cinematic Arts Interactive Media complex.

Voices From the Colosseum

Voices from the Colosseum, an experimental project spearheaded by the UCLA Center for Research in Engineering, Media, and Performance (REMAP) and MEDIARS, invites participants to work through media on cultural sites. This project creates engaging non-linear storytelling media based on historical scenes (known and unknown to the most) on the Colosseum using video streaming, HTML5 technology and mobile phone combined with storytelling and cultural elements.

As you are capturing the Colosseum as well as surrounding sites with your media device, such as a smartphone, you will receive a short video clip pertinent to what you are capturing with your device. The project does not intend to distract the visitor from looking at the Colosseum, but similar to the example provided by The Forbidden City, wishes to add an invisible layer to the historic place, creating a new playful experience. It’s an entertaining application that analyzes the ongoing visit and presents the contents in a personalized way. It also identifies a set of “responsive objects” that are the keys create links between the virtual world of myths and the reality of the historical site.

The project is directed by Alessandro Marianantoni and is in partnership with Google Goggles and UCLA’s Experiential Technologies Center (ETC).

Find out more about the project and the free iPhone/Android app on the Voices From the Colosseum website.